Advertising Age

Fake news? How about fake advertising?

Don’t trust the metrics! Banner ads, pre-rolls, Facebook plug-ins are not working

By Derek Osenenko EXECUTIVE EDITOR
Posted 6/5/17

It’s a scam.

It’s a grand deception.

It’s a colossal failure.

It’s a mass of data confusion and contradictions rammed down the throats of individuals, businesses and …

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