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Here is a sample
of what you will find in the Trends Journal®... |
| Vol.
XIV, No. 1 |
Winter
Issue 2006 |
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CYBERWORLD-TV
2006 marks the beginning of the end
of the major TV networks monopoly. After a decade of promises,
the fantasies of a cyberworld of entertainment are ready to debut.
New advances in technology, such as those
available from TiVo, which can connect the Internet to TV, will
soon be used to deliver a world wide web of news, entertainment
and information to the wide screen.
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CATEGORY 5 ECONOMY
In 2006, America will take a direct
hit from a Category 5 economic storm thats been brewing
on the global financial markets and steadily gaining strength.
Around the world and across the nation,
the warning signs are clear. Neither Washington nor Main Street,
each weighed down with record debt loads, will escape the onslaught
of high fuel prices, increasing inflation, slow growth and a
deflating real estate bubble
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SIMPLICITY HIP/FUNKY
COOL
America will be going on a long-term
downsizing trend. Big cars, big houses and big extravagances
will be a thing of the past for Mr. and Mrs. Average American
family of four, three, two and one.
With the economy on a down trend, and 80
percent of workers suffering four years of wage erosion, in this
new age of global competition, with its growing scarcity of good
jobs, "less" will be "more" for Simplicity
Hip Americans.
From food to fashion, high tech to low,
the "in crowd" will be seeking quality products that
reflect personal styles and are simple, reliable, and can be
repaired not trashed when broken
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WORKERS OF THE
WORLD
A newly formed American labor movement,
born from the breakup of the fading AFL-CIO, will reinvigorate
union power in 2006, as workers from the nations lowest
economic strata strive to thrive.
The newly formed "Change to Win Federation"
has pledged to spend millions to organize the 50 million Americans
whose jobs cannot be shipped overseas or replaced.
Unlike skilled high wage -earning union
members who can jeopardize their comfortable lives when struck
companies replace them or go belly up
the new federation
members, many of whom live in poverty or barely make a living
wage, have little to lose and not much to risk
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SENTIMENTAL JOURNEYS
Americans want the great escape
but dont know where to find it. Hollywood has lost its
magic, the music scene is deafeningly boring, TV programming
is mostly stupid, and the fashion plate has little sizzle.
As they watch their lives slip by, aging
boomers, trapped in a rat race and working madly to make ends
meet, wax nostalgic for times from their youth, which seemed
so much more fulfilling.
Its not only the boomers that see
a rose-colored past. Americas Millennium Generation, born
between 1980 and 1995, are also looking back to find the cutting
edge to escape the here and now.
Having no contemporary messengers, todays
teens and twenties ironically share role models, dreams and hopes
that mirror the memories of their parents and grandparents
not their own
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HOMETOWN ECONOMY
As fuel prices rise, the economy declines,
and more people are forced to work more jobs and/or longer hours
just to get by, time-stretched, cash-scrimping consumers will
cut costs and save time by shopping closer to home.
Paying a few pennies more to a local merchant
will be weighed against whether it is worth fighting traffic,
taking the time, and using the gas to drive to a big box store
to save a few cents.
Beyond the cost savings, whether driving
to a restaurant chain or shopping until you drop, there is good
news for the merchants of downtown and hometown America. A growing
cross-generational tide is swelling against the "big box"
corporate giants.
In addition, if the dreaded bird flu or
other pandemic hits the US, more people will choose to stay local
and flee congested cities rather than risk any health dangers
associated with being in large crowds
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SUSTAINABLE LIVING
One of the hottest trends we see is
the rapidly growing desire of more people to be self empowered,
non-reliant, and "off the grid." This is no back-to-the-land
hippie movement of the 1960s and 1970s. Its less of a social
statement and more of an economic, survival and lifestyle necessity
that many will choose in these high-risk times of terror, pandemics
and a compromised food supply.
The empowering part of technology, which
didnt exist back then from computers, broadband,
alternative energy, water purification systems to reliable food
sources as well as the motivation for taking charge
are here and now
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SURVIVAL OF THE
FITTEST
After a twenty five year hiatus, the
survival business will grow again as a new generation of fearful
Americans takes steps and makes plans for what to do in case
of a terror attack (natural or man-made) or ... an economic Armageddon.
Hurricanes, tsunamis, earthquakes, mad
cow disease, bird flu, and terrorism: As the list gets bigger,
peoples fear grows deeper that when disaster strikes,
theyre on their own. It wasnt always like this. Following
9/11, a presidential photo-op at "ground zero" and
military missions to capture "evil doers" (dead or
alive) were enough to make a panicked population believe their
government was on the job and could protect them. But now, a
growing minority of Americans hear and understand the wake up
call
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UGLIER AMERICANS
From Europe to Latin America
around the world and across the globe America has gone
from being the most admired nation on Earth to the most despised.
Already in the international dog house
for pushing around her superpower weight by starting the Iraq
War, abrogating treaties, and threatening all those who wont
play by her rules, when Hurricane Katrina struck, friend and
foe saw an ugly side of the USA they never knew existed ....
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ENVIRO-CARE
After decades of declining government
attention and being a backburner issue for the SUV-driven McMansion
public, Americans, young and old, will turn brighter shades of
green in 2006.
Unable to hide from the mountains of data
and the physical consequences of global warming, food safety,
pesticides, pandemics, plagues, spills, and toxins environmental
movements, initiatives, legislation, products, services, etc.,
will be in the news and on the minds of people who want to save
the environment so they can save themselves ....
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ALTERNATIVE ENERGY
MOVEMENT
Its taken more than thirty years
after the first energy crisis for it to happen, but now, with
steadily rising fuel prices and oil companies raking in their
highest on-record profits, the necessity for alternative and
economic fuels (not only clean air) will be the mother of new
energy inventions.
While there will be steady advancements
in wind, water, solar, fuel cells, geothermal and other energy
producing sources, we forecast that the greatest earth changing
and climate friendly developments will be found in breakthrough
technologies that explore true new sources of energy. The most
dramatic among them, and those with the greatest speculative
investment and IPO opportunities, may be found in research and
development in hydrino power, cold fusion, zero point energy,
charged clusters and permanent magnets ....
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Take a look at our Trends forecast for 2005 |
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The Trends Journal® distills the voluminous ongoing research of The
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